Personal brand photography
Dynamic, personality-infused brand photography for creative business owners in the Atlanta area
What’s Brand Photography Anyway?
Unsure how intentionally crafted images can drastically improve your sales, revamp your online image and help your business thrive? Let me give you a little window into why I do what I do…
Hello I’m Jenny!
For more than a decade and a half, I’ve used the clicks of my camera to tell the stories of brands and the people behind them. I’ve photographed breathtaking jewelry and elegant weddings in New York City, and now I want to tell another equally special story: yours!
I can’t wait to use my art to celebrate what you do, and I look forward to learning more about your inspiring business over some cozy vanilla lattes!
WHY BRAND PHOTOGRAPHY?
So before you invest in your branding session, there’s a bit of an elephant in the room we need to address first: ...why do I even need brand photography?
Fair question! With high-quality photography more accessible than ever, what value is there in hiring a professional photographer when you could grab a friend and take your own photos for free? Or why can’t you just fill your website with stock photos and call it a day?
Because developing a personal brand is hard! A “personal brand” is meant to generate a widely-recognized, uniform perception of a person that centers around their personality, experience and expertise in a particular field. Building a brand is a massive undertaking, but, for business owners, it’s an essential one.
Here are a few of the reasons I find professional brand photography to be so powerful:
Giving Insight
A well-rounded, holistic personal brand gives customers and clients an insight into who you are and what you do before they even have the chance to speak to you. It reassures them that they are in the right place and that you are the person who can deliver what they need.
establishing a connection
By presenting your clients with marketing materials filled with authentic photos of who you are and what you do, you take a massive leap forward in the effort to establish an emotional connection to your business. This extra level of comfort and connection makes visitors to your site more likely to buy from you or use your services, and it also goes a long way in establishing brand loyalty.
Building Confidence
A gallery full of branded images you love will enable you to approach your marketing materials with a fresh confidence. Never again will you have to dig through old vacation photos to find a headshot or feel the need to resort to stock photos to fill your website. You’ll have a collection of images that are truly, uniquely YOU to share with the world.
Saving time (and money!)
With a portfolio full of branded images, you’ll never be caught scrambling to find a headshot before a speaking engagement or publication. This saves you from spending extra on a rush job or relying on a photographer you’ve never worked with before to nail your style.
Elevating credibility
In a time when everyone fancies themselves an “expert,” establishing credibility is essential. By presenting yourself your finely-crafted brand imagery, you demonstrate that you didn’t just wake up this morning and decide to start a business. You show clients that you’ve been here before and you’ll be here for years to come. This differentiates you from the competition, helping you stand out in a crowded market!
Crafting a First Impression
The first few seconds a potential client spends on your website is everything. And nothing destroys those moments more quickly than a fuzzy, poorly lit image or a stock photo they’ve seen on at least nine other websites. An eyeful of inspiring, captivating, inviting photography will inspire a first visitor to dig deeper...and eventually go from visitor to faithful client!
Branding photography is an investment, but one for which the return is unimaginable. Let’s take your website from “business” to “brand” with a fun-filled photo session! Find out how…
KIND WORDS
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